Monday, July 5, 2021

MLB has it's first NFT up for auction.

 




On July 4, 1939, Lou Gehrig stood in front of fans and his teammates at Yankee Stadium to deliver his farewell to baseball after being diagnosed with ALS. Immediately recognized as a monumental moment of baseball and American history, Gehrig’s speech represents the ultimate triumph of personal character and the human spirit.

In commemoration of the first annual Lou Gehrig Day, Candy is proud to release two unique and never to be recreated digital collectibles commemorating Lou Gehrig and his historic speech.

The first collectible is a single edition (1 of 1) featuring a bust of Lou Gehrig in an iron finish, representing his legacy as baseball’s “Iron Horse.” The bust includes authentic details including the Baseball Centennial patch on his uniform and the iconic bend of Gehrig’s hat. Behind the bust, video of the speech will play as Gehrig’s words echo through Yankee Stadium.

The second collectible is a limited edition (1 of 100) featuring the bust completed in a bronze finish with audio of the iconic speech playing in the background. These 100 pieces will be available on a first-come, first-serve basis.

Candy partnered with the digital creative studio Ayzenberg over eight weeks to design these one of a kind collectibles.All proceeds, net of third-party administrative, minting and platform expenses, will be distributed to The Lou Gehrig Society, The Sean M. Healey & AMG Center for ALS at Mass General, and The ALS Association, and any amounts that may be paid in the future to MLB Advanced Media and/or Candy that are attributable to subsequent sales of the NFTs will be distributed to Major League Baseball Charities, Inc.


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