Mets Ticket Holder Appreciation Offer and my thoughts on it.

As a valued Season Ticket or Plan Holder, thanks again for your support this season. We are pleased to provide you with complimentary tickets for the August 20 through August 26 game dates. 

Bring your family, friends, clients or colleagues and choose from upgraded seating categories where available!

• Enter your New York Mets account number and password.
• If you have forgotten your password, please click the button to reset your password, and a new password will be emailed to the email address on file for your account.
• Click on the "Special Offers" tab and then select "2018 Ticket Holder Appreciation Offer".
• You may redeem up to four (4) tickets to each of the remaining three offers. 
• Your complimentary ticket offers will be active in your My Mets Tickets Account on each of the following dates:
  
  ELIGIBLE GAME DATES | ACTIVATION DATE / TIME
  August 20 - August 26 | Monday, August 13 at 10:00 a.m.
  September 7 - September 13 | Thursday, August 30 at 10:00 a.m.
  September 25 - September 30 | Monday, September 17 at 10:00 a.m.
  
• Click on "Buy Tickets" next to the game in which you are looking to redeem your tickets. Each offer is good for up to four (4) tickets.
• You will receive a ticket confirmation email after completing the transaction.
• Your ticket barcodes will appear 24 hours prior to the scheduled start time of the game. 
• You may access your tickets using the MLB Ballpark app or by logging in to your My Mets Tickets Account.
• Each offer is good for up to four (4) tickets. Tickets may be spread over multiple games. All tickets must be redeemed in one (1) transaction.
• Tickets are available for select seating categories and are subject to availability.

My Mets Tickets Account

I just got this email from the Mets as a Half Season Ticket holder. On the one hand as someone who has been hounding the Mets to do more for their season ticket holders this is a nice gesture and a step in the right direction. This is something that @Metspolice and I have been saying for years. Treat your current customers(fans, clients) as if they are new customers that you want to get to buy into you product. Make them feel appreciated and wanted by the owners. They have lacked this for many years. Retention of customers is key. Stop chasing the shiny, "Hey this guy has never come to a game before, let's get him. But what about our customers already that have overpaid for a product or or not getting that exclusive item? Them? Those suckers will keep buying." Which is the wrong attitude.

Now on the other hand the Ticket guys from Pittsburgh see that the Mets are not going to be moving any tickets so they are probably falling back to the whole retention of current season ticket holders where they say" Want some free upgrades? We really appreciate and like you guys, really..." This is another topic @metspolice and I have talked about in the past. Why not get folks into the ballpark by rewarding loyalty and give them free/cheap tickets and the Mets can make the money off merchandise and food. Then it also is a good look PR wise. 

Right now I am cynical about all this. What would the Mets have done to show the appreciation to the plan holders if the team was doing well? Anything?