Ok. I get it. The Sci Fi channel wants to rebrand itself because its not just showing sci fi shows like it used to. But, couldn't they have at least come up with something a little less dumb?..I feel like it's some little girls cartoon channel now. How about GENRE? that wouldn't have worked for a name? It would have encompassed more of what the channel is about. Horror,Sci fi, Action, Paranormal, and Sports Entertainment. I can see why they chose SYFY, because it sounds the same as Sci Fi..What the Hell does SYFY mean then?